Thursday, March 4, 2010

Ocean Illustrated Facebook impact study

This post is created in conjunction with the development of Ocean Illustrated portfolio. After careful analysis the following information and numbers have been established. It is amazing to find out that the impact generated by Ocean Illustrated page.

The Portfolio

OCEAN ILLUSTRATED

The Conservation Group

About the Founder

Ocean Illustrated is founded by artist / conservation activist Anuar Abdullah as a fan page on www.facebook.com. The page aims to generate followers to his art and conservation activities. Anuar studies oceanography and has spent his early days in the petroleum industry. His passion with the ocean developed since he was young. Pursuing this course he later gets involved with diving and become a diving instructor. Many of today’s marine biologist, scientist and educators are his students. He developed his knowledge about the marine environment through information sharing and through his own expeditions. Anuar have taken steps to instill awareness for conservation first through his writings but as he later discovered the text alone did not create enough impact. He then took up art in 2004. His work quickly gained recognition and in 2007 his first sketchbook “Coral Reefs of the Perhentian Islands” is published. Initially his followers consist of his diver friends and communications are established through emails. Gaining popularity from his website www.anuar.net he soon realizes the importance of social networking through Facebook. He compiled all his illustrations and published them in his new fan page “Ocean Illustrated”.

Official Address

http://www.facebook.com/pages/OCEAN-ILLUSTRATED/179141638644

Contact Information

All correspondence with Ocean illustrated can be done through email at oceanillustrated@gmail.com

Background

Ocean Illustrated is a non-profit group that is created to promote the sale of art in order to help fund conservation activities. This group begins as a fan page that is actively promotes participation that leads to contribution in form of ideas, advise, critics and networking. The fan page is established in November 2009 and has since draw more than 500 fans and followers. Most fans in this page are friends or friends of friends. Now Ocean Illustrated become a page where people of common interest meet and get connected. Gaining popularity has seen Ocean Illustrated rapidly becoming part of the recreational diving community.

Activities

Art work, photographic images, books, eBooks and articles of activist Anuar Abdullah are promoted, sold, auctioned and donated for conservation purposes. In this page also where invitation, announcements, comments and opinions are shared on anything pertaining to conservation of the environment. Recruitment of members for other conservation groups and causes is established in Ocean Illustrated. This in turn makes Ocean Illustrated page as a center in the marine conservation network. Physical activities carried out for Ocean Illustrated includes Anuar’s involvement in conservation projects and his researches. His research on the marine environment is supported by many of his biologist students who now turned professionals. This collaboration opens immense possibilities in the expansion of conservation activity and makes Ocean Illustrated far reaching.

Alliances

Visitors and members of Ocean Illustrated fan page will be aware that it has now generated links to huge numbers of groups, fan pages, conservation agencies both local and international, recreational diving communities and celebrities. All of which has been directly and equally promoted through Ocean Illustrated. Issues pertaining to endangered marine species, coral reefs, forest, climate change and our children is discussed and distributed through Ocean Illustrated. Following is the list of conservation alliance networks of Ocean Illustrated.

Group Name

Network

Causes

Size

Earth Hour

Global

Conservation

909288

Animal Lovers

Global

Conservation

1587

Panasonic Marine Conservation

Malaysia

Conservation

4

Set Whale Sharks Free in Dubai Aquarium

Global

Conservation

26049

Marine Conservation Cambodia

Cambodia

Conservation

878

Green Hopes Warriors

Malaysia

Conservation

555

HOPE

Malaysia

Conservation

2659

Project Tiger

Global

Conservation

488

Let’s Stop Dolphin Massacre

Global

Conservation

478842

Say No To Sharkfin Soup

Global

Conservation

12970

Inno Fisheries (Coral Farm Project)

Malaysia

Conservation

160

Stop Poisoning Ourselves with Plastic

Global

Conservation

1368

Change of Law on Shark Finning (Galapagos)

Galapagos

Conservation

2010

Appeal to rescue Lions

Africa

Conservation

1237

The Reefsponsibles

Malaysia

Conservation

69

Support Selangor No Plastic Day

Malaysia

Conservation

4963

Sugar Wreck

Malaysia

Conservation

815

Network Capacity

1443942


Diving Communities

Diving communities are the largest group of people directly involved in ocean conservation. These communities promote awareness for conservation of the marine eco-system much more than other sea sports. Ocean Illustrated communicates and maintains a network that helps recruit participation of divers in its conservation projects. Following is a list of groups in the diving community that established alliance with Ocean Illustrated.

Group Name

Network

Causes

Size

ScubaBuddy

Malaysia

Diving Community

841

Sea Horse Dive Center

Malaysia

Diving Community

290

Dive Jobs Worldwide

Global

Diving Community

3767

Mentari Scuba

Malaysia

Diving Community

240

Chimearas Divers

Malaysia

Diving Community

346

Scuba Jeff

Malaysia

Diving Community

1374

Fauna Reef Divers

Malaysia

Diving Community

68

Scuba Diving Lovers

Red Sea

Diving Community

3499

Asian Diver

Global

Diving Community

149

Fishermen Divers

Malaysia

Diving Community

503

Bubbles Bistro and Café

Malaysia

Diving Community

535

Dive Buddy

Malaysia

Diving Community

1069

Dive Tengara

Malaysia

Diving Community

352

Marine Monkeys

Malaysia

Diving Community

361

Stone Diver Dive Team

Malaysia

Diving Community

258

Diving @Scubatex

Malaysia

Diving Community

241

ScubaFrenz

Malaysia

Diving Community

229

SeaUnta

Malaysia

Diving Community

95

Sea Divers Argentina

Global

Diving Community

1211

Universal Divers

Malaysia

Diving Community

635

AsianDiver

Malaysia

Diving Community

325

Amigo Surface Interval

Malaysia

Diving Community

517

U/W Photography & Videography

Global

Diving Community

4017

Date a Diver

Global

Diving Community

2561

Maldives Diving

Global

Diving Community

1348

1 trilion & 1 Scuba Diver on facebook

Global

Diving Community

607

DCIM Show

Global

Diving Community

1323

AquaSport Dive Center

Malaysia

Diving Community

193

Beach Bummers United

Malaysia

Diving Community

313

Bubbles Dive resort

Malaysia

Diving Community

851

Atlantis Dive Resort

Phillipines

Diving Community

910

Naui Divers

Global

Diving Community

3334

Perhentian Dive Professionals

Malaysia

Diving Community

39

MobiDeco Enthusiast

Global

Diving Community

152

Divelah

Malaysia

Diving Community

123

Malaysian Divers

Malaysia

Diving Community

1166

MUW

Malaysia

Diving Community

457

Network Capacity

34299

Total number of divers that receives updates of Ocean Illustrated activity is 34,299.

Network Capacity (in Facebook Groups)

Ocean Illustrated since it is established has generated networking with 17 conservation groups that are connected to 1,443,942 audiences. 37 diving communities are linked to Ocean Illustrated that has 34,299 members. Other communities with over a million members like academics, trades and arts are also linked to Ocean Illustrated. In total of 1,478,241 people are reached whenever an article is published on the Ocean Illustrated page.

Network Capacity (in Facebook Fan Pages)

Second area where Ocean Illustrated network link is in the Facebook that carries immense connection is the Fan pages and its followers. Considering this Ocean Illustrated itself has 593 fans. Anuar’s friends list itself is gaining popularity with over a thousand followers. 131 fan pages have already been linked to Ocean Illustrated. Impact from these connections is immense. Messages conveyed through fan pages especially those of celebrities could reach few million fans. Steps are taken to gauge the impact of this network.

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